A new free resource was unveiled to Borders tourism businesses at the Tourism Xchange Day in Kelso, in a bid to help attract more cyclists to visit the region. The “Borders Bike Kit “ has been developed by the Borders Recreational Cycling Group as part of a £100,000 programme to promote the region’s leisure cycling offer.
Cycle tourism is worth over £219 million to the Scottish economy each year and the new on-line “Bike Kit” provides marketing advice, links to information on the region’s cycle routes, free imagery, web banners, top tips and suggestions for joint working to enable accommodation providers, bike hire shops, cafes, restaurants and attractions throughout the Borders to showcase the region’s potential as a cycling destination to prospective visitors.
Neen Kelly, the Borders Recreational Cycling Officer said; “Through this kit we aim to provide tourism businesses in the Borders with the resources that will enable them to enhance the information they provide to their customers and in turn attract more cyclists to the region.”
“The Borders is already very popular with mountain bikers but is not as well known for its road cycling. With dozens of town cycle trails and several outstanding longer way-marked routes including the Borderloop and Tweed Cycle Way, there is a huge untapped potential. Leisure cyclists are looking for cycle friendly accommodation, scenic routes, interesting attractions and quality food and drink and the Borders can offer it all. ”
The “bike-kit” can be downloaded from today and is available to all businesses free of charge.
The finalists of the 2010 Scottish Borders Business Excellence Awards have been revealed, after the judges scrutinised over 50 entries across the seven hotly-contested categories.
Finalists in each category have been selected, and the winners will be announced at an awards lunch on Friday 19th March at the Scottish Borders Campus, Netherdale, Galashiels. The event is [...]
The Borders is filled with wonderful shops, each with their own individual character, bursting with all you need with some great gift ideas…. and by shopping locally you’ll help boost the local economy!
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The Scottish Borders is fortunate to have an excellent calendar of traditional music events which include extremely talented and highly skilled musicians, enthusiastic festival organisers and a reputation as an unbeatable destination for lovers of traditional music.
Scotland’s music was enriched by the ballads of Sir Walter Scott and James Hogg and it continues to be [...]
A new group for the Scottish Borders has now been created on the increasingly popular business networking website LinkedIn.
The group is intended to help those based in the Scottish Borders, as well as Borders enthusiasts, to communicate positively about the area and to network with each other. Add the new group to your LinkedIn profile!
LinkedIn is [...]
The £10m Heart of Hawick project is one of the biggest and most unique regeneration projects in the Scottish Borders and now boasts a dedicated website where you can explore what is on offer at the multi-agency arts and heritage initiative.
There is a brand new cinema/theatre, café bar and visitor centre in the Tower [...]
A fantastic online image bank has been created with stunning photographic images that portray Scottish Borders life, to support the development of the Our Scottish Borders brand.
Showcasing the talents of some of the region’s foremost photographers, the image bank can be used free of charge by any individual, business or organisation. All we ask is [...]